Painted and designed the cover artwork for the Major Lazer remix of Mr Eazi's "Leg Over" ft. French Montana and Ty Dolla $ign. Also animated the artwork for the official youtube visualizer.
Inspired by Rico Nasty
Content created for an internship with Moogfest 2016, an art, music, and technology festival located in Durham, NC.
In this internship I worked directly with the lead designer to produce a wide range of content for the festival including digital and physical wayfinding signage, posters, banners, social media graphics, and everything inbetween. I designed every item displayed here, but there is more content I designed that is not shown. I am not responsible for the overall branding used within these graphics.
January - May 2016
Designed the vinyl for Sebastian Paul’s Trojan Horse album. (Did not create the original meteor C4D render)
Official Mad Decent promo imagery for Major Lazer's 'Sua Cara' music video release.
Album artwork I made for GTA’s La Nueva Clasica
Playlist template concept I created for Mad Decent’s sublabel Good Enuff.
Die cut vinyl picture disc that I designed for Poppy with PVC sleeve & foil sticker. There is a song on each side, the first featuring Diplo.
Designed a bundle for FKi 1st featuring a shirt, lighter, grinder, and rolling papers branded to fit his album art for ‘Good Gas Vol. 1‘. Also designed the set for product shots & did the photography.
Social media promo concepts for Mad Decent artist FKi 1st.
FKi 1st describes his sound as "Atlanta trap that goes left" and "genre-less", these graphic styles aim to reflect that by capitalizing on visual trends in the industry, but skewing them slightly to create something new and unique, similar to the way that FKi combines popular elements of multiple genres to develop a fresh sound.
Collage art has risen back as a popular trend for album artwork in hip-hop and other genres, as demonstrated on Migo's recent "Culture" album cover as well as Anderson Paak's "Malibu" album artwork. The visuals here could easily stand alone as one-off art pieces for Fki 1st to use as promotional content, or more beneficially, could be used to create a larger visual system that could span across multiple media platforms.
The style demonstrated in this gif is inspired by the dark, almost surrealist style applied to some of Fki 1st recent visuals such as his "For What It's Worth" video and the "First Time for Everything" album artwork. The glitchy, dark style lets the audience know that his sound is unique before they hear the music.
Designed entire car graphic wrap & tire typography branded with visual elements from FKi 1ST's EP "Good Gas" for the official Mad Decent, 2 Chainz, A$AP Ferg, and FKi 1ST youtube visualizer for "How I Feel". Motion design by Dennis Sengthong.
Dallas themed artwork I made for Fki 1st, G.U.N & 10k.Caash. (I did not draw the bear)
Created overall branding deck and different branding elements for Poppy as a signed artist under Mad Decent.
Album art concept for Sebastian Paul. I made this by photographing a mixed media collage I made. No post editing.
Western themed Diplo promo post. Inspo came from retro, corny (but amazing) country artist shirts.
A few of the billboards I’ve designed in the LA area for Mad Decent.
Single artwork I made for Valentino Khan and Kayzo.
Designed 2XLP Marbeled Vinyl, UO Exclusive Colored Vinyl, CD, Tapestry, and prayer candle for Poppy’s AM I A GIRL? album. UO Exclusive Vinyl sold out. Buying as a bundle allows you to create your own Poppy shrine ;)
Kid Cudi 'Man On the Moon: The End of Day' Art Direction Overhaul
This project aims to more accurately represent Kid Cudi's sound by redesigning the visuals associated with his 2009 debut album, ‘Man On the Moon: The End of Day’.
Why these visuals instead?
By pulling inspiration for this aesthetic style directly from Kid Cudi’s sound, as opposed to a stereotype of what his sound should be perceived as given the genre he was marketed under, this style (hopefully) more accurately represents Kid Cudi’s artistic persona and is more reflective of the album's mood.
By breaking down Cudi’s complex sound into areas of recognizable inspiration such as rock influences heard in guitar riffs, prominent discussion of mental illness, and his use of technology to distort sounds, I was able to make informed design decisions that are reflective of the album, without having direct access to him as a reference.
What's the meaning behind it?
The main concept for this visual system was distortion of reality, in relation to Kid Cudi’s unique, often manipulated perception of reality felt and discussed in his music.
Struggles with mental health, self-medicating drug habits, and the very tactile sense of physical space created through the way Kid Cudi mixes his music all give the listener a sense that they are experiencing a new or alternative perception of the world through his music.
Other influences collected from his sound that informed this visual system include:
Rock - lead to grunge/gothic visual elements seen in merchandise
Continuous Allusions to Being an Outcast/From Outer Space - lead to the use of old NASA footage
‘Alternative’ Sound Elements - lead to use of pastel color palette based on aesthetic trends in that genre
Depression - lead to the use of nightmarish, demonic distortions of reality
A Junior year studio project.
"PSA" is an annual, unannounced, street art festival centered around directing public awareness to a different social issue each year that is not adequately represented by major media platforms.
The festival aims to generate important discussion within the local community, as well as larger national discussion over time, while also celebrating the essence of street art culture.
Nothing about the festival overtly describes what it is or how it works. It is left up to the user to piece together the overarching system and theme of the festival.
The thought is that once people coincidentally stumble upon a few elements of the system, a curiosity and “buzz” will grow throughout the city. This will lead to a sense of exclusive inclusion once a user understands what is happening. Hopefully, the “buzz” would continue to grow rapidly as more people want to be “in the know” about the festival. All of this curious energy in turn brings more attention to the art pieces, and social issue, sparking important conversations.
The festival lasts for three days and includes fifteen socially provocative art pieces.
In a different major city each year. The location remains a surprise until the artwork, and other branding element begin to be discovered by the public.
Five new art pieces sporadically “appear ” within the city each morning (done by artists under night fall). There is no signage or guidance to the art pieces, it is up to the public to discover it on their own, in the spirit of traditional street art and graffiti.
Once a person finds an art piece, they will be able to infer that it is part of a larger system by two subtle elements: A QR code that links to online content curated by the actual artist, and a signage piece that assigns a number to the art piece (out of 15), as well as gives the viewer a clue to find the next art piece, with minimal PSA branding to allude to a larger system.
Artists participate if they are compelled to by the social issue theme, and are of a certain skill level. They would be compensated for participating.
Maintaining the essence of street art, the festival is a non-profit organization. Funding would be supplied by property owners paying to have one of the art pieces on their property (to draw publicity to their store, or just to show support), donations, and sales of a yearly catalog of all the art pieces. This funding would primarily serve to compensate the artists.
A festival app. allows people to discuss the art pieces with other city-goers and the actual artists, all under the user’s real name to promote wholesome, thoughtful comments. Buzz notifications would alert the user when they are within close range of an art piece. Along with other features.
In the mock ups shown, the social theme is assumed to be "Black Lives Matter" and the city is assumed to be Atlanta, Georgia.
Handled print production and design for Diplo’s “California” EP. Art Direction by Elena Flores and Prez Rodrigieuz. Art by February James.
Visual exploration for senior capstone project.